The strategy basically a combination of scraping Instagram for high schoolers’ accounts, playing to youthful curiosity, and taking advantage of class dismissal hours.
➡️ Set the app’s Instagram profile to Private.
➡️ Set the bio to something mysterious, e.g., “You’ve been invited to the new RHS app—stay tuned!”
➡️ Follow the targeted users.
➡️ Wait 24 hours to receive the inbound Follow Requests. (They were curious about our profile so they requested access)
➡️ At 4:00PM when school gets out (The Golden Launch HouseTM), add the App Store URL to the profile.
➡️ Finally, make the profile Public
This notified all students at the same time that their Follow Request had been accepted—and they subsequently visited our profile, looked at our App Store page, and tried the app.
Source:
Internal Facebook Note: Here Is A “Psychological Trick” To Target Teens |BuzzFeed News
IT_speaks 🖥😴 